What is Fuzion by Freeman™?

Fuzion by Freeman™ is the industry’s first open digital event technology platform, which will create a seamless experience for event organizers and attendees by connecting data across all points of the event ecosystem. Fuzion by Freeman™ acts as a foundation between digital event solutions — a common language that allows them to talk to each other through APIs.

Customers can browse through the Fuzion by Freeman™ partner ecosystem with the freedom to choose which digital solutions make the most sense for their events and the confidence that these systems will work together seamlessly. They can also suggest new partners to add to the Fuzion by Freeman™ platform.

Which digital companies can be considered a Fuzion by Freeman™-integrated partner?

All partners will be considered to become a Fuzion by Freeman™-Certified Integrated partner. The purpose of this platform is to put the customer first, supporting their desire to choose best-in-class technologies without having to sacrifice ease of use. This means taking an open approach to our tech marketplace. The quality of a given application will speak for itself through customer demand.

What is the certification process?

Our certification process will ensure quality and data integrity among partners in the ecosystem. Please reach out for more information.

How will Fuzion by Freeman™ benefit my customers – event marketers and show organizers?
  • They’ll save valuable time and resources
  • They’ll increase attendee experience and satisfaction
  • They’ll retain the ability to choose best-in-class digital solutions
  • It will enable easier technology adoption
Why should I become a Fuzion by Freeman™ partner?
  • Event integrations will be simplified for you and your clients
  • You can expand your reach with a new marketing channel
  • You’ll help solve an industry-wide challenge
  • You’ll support the acceleration of event industry innovation


I’m interested in becoming a Fuzion Partner! Where can I learn more?

Interested partners can sign up here.

Is Fuzion by Freeman™ GDPR-compliant? How is Freeman dealing with data security and other concerns?

Fuzion by Freeman™ meets the GDPR requirements to encrypt the transactions and encrypt data at rest. If an attendee needs to have their data removed, we have a process in place where the Fuzion Partner and/or attendee can have the Right to be Forgotten and Fuzion will remove their data from our system.

The Fuzion Identity SSO can be used to consolidate ease of compliance for Show Organizers and Event Tech partners.

As far as compliance goes, all data that is transacted through Fuzion APIs is encrypted through the use of tokens and data stored in Fuzion is encrypted at rest using 256 bit (AES256) encryption.

See our Terms of Use for more details.

What is Freeman going to do with all the data from Fuzion?

Freeman® is using data to enable event marketers and show organizers to leverage value, and insights from their data. This will enable overall industry growth and provide more opportunities for everyone.

  • Maximizing the impact of existing data
  • Benchmarking and Insights
  • Creating new value through research & science
Can Fuzion by Freeman™ be used by non-Freeman customers?


How can we help with the adoption of Fuzion? How quickly will clients be on-boarded?

Fuzion partners have already been assisting with the adoption. Partners can continue to help by identifying shows that have multiple technologies in place and may have difficulty with integration. The Fuzion partner team can discuss the show with the partner and identify timelines. The clients can be onboarded within weeks once we identify event dates, technologies used, and the timeline depends on if the technologies have been integrated in Fuzion yet.

What does it mean to be integrated?

While non-integrated partners have declared intent to be a part of Fuzion, Certified Integrated Partners are fully integrated into Fuzion and have written to our APIs.

I applied to become a Fuzion partner! What’s next?

We’ll be in touch within a couple of business days! Once your application is approved, we’ll send you info about the certification process.

How do I contact the Fuzion by Freeman™ team?