About Blueprint by Freeman™

Blueprint by Freeman™ is an online floor plan management program that replaces cumbersome paper floor plans and manual revisions. Show floor planning becomes more efficient by connecting all stakeholders to a ‘real-time’ floor plan.

Blueprint makes it quick and easy to edit booths, saving you time and resources.  Take things to the next level with Blueprint Pro, which lets you share your event floor plan with colleagues, exhibitors, and attendees and even embed it into the event website so everyone involved has the latest floor plan information they need.

  • Sell space more easily – Exhibitors will get a sense of urgency when they see “sold” and “pending” status published on exhibit spaces.
  • Streamline sales process – With real-time visibility of the latest floor plan, sales knows exactly which exhibit spaces are available to sell.
  • Easily process payments – With the built-in Stripe payment gateway, exhibitors can pay for their exhibit space directly in Blueprint quickly and securely.
  • Flexible payment options – Accept all major debit and credit cards and invoice payments from exhibitors in every country in 135+ currencies.
  • Intuitive interface – You don’t need any design experience or specialist knowledge to create and manage floor plans.
  • Help attendees plan ahead – Attendees can explore the event floor plan, bookmark booths to visit, and share contact info with exhibitors.
  • Increase revenue with sponsorships – Add sponsor logos or banner ads on your floor plan.
  • Store a live copy of your floor plan centrally
  • Intuitive interface makes it easy to use without requiring design or technical knowledge
  • True web app for both PC and Mac that requires just a browser and no plugins like Unity or Flash
  • eCommerce platform allows exhibitors to book and pay for booth space directly in Blueprint
  • Collect payment through Stripe with powerful reporting and instant collection of funds
  • Send invoices to exhibitors
  • Simple to implement integrations connect to your registration system, CRM, and other applications
Pro Features
  • Embed your floor plan into your website or create a standalone version
  • Attendees can view live floor plan online to plan their event schedule
  • Collect attendee details to build engagement with exhibitors
  • Increase revenue opportunities with sponsorships and banner ads

“The visual aspect of the Blueprint floor plan had a profound impact. It gave exhibitors and attendees a comprehensive feel for what was available and show how popular the event is.”
– Christian Thompson, Event Director Of Breakbulk Americas

Additional Content

Bulk Delivering Meets Booking an Booth Management
Learn how BreakBulk Americas used Blueprint by Freeman™ to increase onsite rebooking of exhibitors.

Creating Exhibitor Value in Real Time
Gastech sought to optimize its on-site rebooking process, and looked for enablement technology that would drive repeat exhibitor business and ROI on sellable space.

Digital Floor Plans: A Must-Have Tool for Today’s Events
Learn how putting floor plans in the cloud gives more control to show organizers, exhibitors, and attendees.

Freeman: Our Digital Story
The power of digital to be responsive, and personalized, is just being tapped. Together, they enable brands to connect with people in meaningful ways. Digital integration, personalization, and measurement are at the core of every successful event. Here’s our story.


Blueprint by Freeman™ is part of the Freeman® portfolio. Freeman® is the world’s largest brand experience company. We help our clients design, plan, and deliver impactful live experiences for their most important audiences. Learn more on www.freeman.com.



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