About Fluent by Freeman™

Whether you’re an event, conference, corporate marketer or an association, Fluent by Freeman™ fills that critical need in your marketing and communications funnel to drive revenue, build audiences and engage at scale on whatever device or place your audience wants.

  • Increase efficiencySpend less time answering recurring questions and/or sending updates on event changes — freeing up event staff to focus on managing their events. Fluent can even send mass messages through approved channels like SMS.
  • Increase revenueDrive registration and ticket sales from multiple channels like websites and Facebook Messenger. Offer sponsorship opportunities for physical activation and/or chatbot answers, such as driving attendees to exhibitors. 
  • Increase engagement Use voice and text channels to engage attendees with games, quizzes, surveys, polls, and conversations before, during, and after the event.
  • Increase insightsCollect, record, and analyze what drives engagement by understanding what attendees are looking for and conducting surveys and polls, and more importantly, collect questions that you may never have anticipated in the first place. 
  • Reduce redundancy – Augment or replace event apps that require cumbersome downloads and reduce show site staffing needs as chatbots support commonly asked questions.
  • Live events and experiences intelligenceFluent uses Freeman’s 90+ years of live events experience and the thousands of shows we produce each year to continually refine a custom machine learning model that focuses specifically on the language of live experiences.
  • Web-enabled and mobile-supported chatbotFluent supports traditional web and mobile experiences. You can easily integrate a chatbot into any existing mobile app or website to provide your audience with answers to their most pressing questions — 24 hours a day, 7 days a week.
  • Voice-enabled chatbotAttendees at your events and exhibitors can simply direct their questions to an Amazon Echo or Google Home and get the answers preprogrammed with Fluent.
  • Powered by artificial intelligence – Fluent uses the latest advancements in natural language processing to better understand your audience and give them the right answers and recommendations at the right time.
  • Pre-built templates – Freeman has developed dozens of pre-built conversation templates that answer the most commonly asked questions at live events. With our templates, just fill in the blanks or connect your databases and Fluent does the rest. 
  • Multichannel solution – With our chatbot solution, you can offer your content consistently across an ever-expanding list of channels.
    • Amazon Alexa
    • Google Assistant
    • Facebook Messenger
    • Web & App (HTML5)
    • SMS/Text Message

“We’re seeing significant operational efficiencies leveraging chatbot technology at events, like NY NOW. The technology provides our attendees and exhibitors with instant answers to their questions and enables our staff to focus on building the best events possible.”
– Bill Charles, Chief Information Officer, Emerald Expositions

Additional Content

Talk About a Great Idea
ASD Market Week uses Fluent to effectively answer attendee and exhibitor questions before and during the show.

Got Time for a Quick Chat?
NY Now uses Fluent to answer over 7,400 questions with over 90% accuracy to improve the attendee experience.

Chatbots: The Key to Year-Round Attendee Engagement
Effectively increase attendee engagement at your event and throughout the year.

Freeman: Our Digital Story
The power of digital to be responsive, and personalized, is just being tapped. Together, they enable brands to connect with people in meaningful ways. Digital integration, personalization, and measurement are at the core of every successful event. Here’s our story.


Fluent by Freeman™  is part of the Freeman® portfolio. Freeman® is the world’s largest brand experience company. We help our clients design, plan, and deliver impactful live experiences for their most important audiences. Learn more on www.freeman.com.



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