What is Fuzion by Freeman™

Fuzion by Freeman™ is the industry’s first open digital event technology platform, which will create a seamless experience for event organizers and attendees by connecting data across all points of the event ecosystem. Fuzion by Freeman™ acts as a foundation between digital event solutions — a common language that allows them to talk to each other through APIs.

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FUZION FAQ PAGE

What is Fuzion by Freeman™?

Fuzion by Freeman™ is the industry’s first open digital event technology platform, which will create a seamless experience for event organizers and attendees by connecting data across all points of the event ecosystem. Fuzion by Freeman™ acts as a foundation between digital event solutions — a common language that allows them to talk to each other through APIs.

What is data integration?

Data integration is the term used for connecting different technology solutions so they can efficiently share information with each other.

Why does data integration matter?

From an event perspective, good integration helps both attendees and show organizers in the following ways:

  • Attendees only have to provide their details once, and that information is carried through the entire event, helping manage things like housing, session registration, lead retrieval, information displayed in the mobile app, and more. Think of how frustrating it is when a company you interact with keeps asking you to repeat your information at every point of contact, and you have a general idea of the frustration that good integration prevents.
  • Show organizers are able to more easily connect data across silos, so they can understand the big picture of their event. This enables them to make better decisions (and a better event) in real time. As an example, if seamless data integration is in place, event management will immediately identify when an exhibitor has registered, instead of days (or even a week) later.
I already have integrations for some of my event technologies. How is Fuzion different?

Currently, data integration tends to be implemented individually, with a specific contract between technology providers. These custom integrations enable two event technology applications to share data back and forth, with the goal of making things easier for the event organizer.

Because these integrations are custom, creating them is no small task.

One well-known technology vendor says a first-time integration with a new system can take up to 20 hours of work. This company has a senior engineer who dedicates 25 hours every week specifically to integrations. Another vendor has 10 full-time developers performing only integrations.

In an ideal world, these types of integrations would always work perfectly, and organizers would have no issues with their data. Unfortunately, that’s not always the case — and data integration is a major pain point among event organizers.

In what ways can individual custom integrations become challenging?

Event organizers may not always choose the same digital solution providers for all their events. An organizer may build a custom integration between a registration software and an event mobile application, enabling the smooth exchange of attendee data to create a seamless attendee experience. But if the organizer decides to switch to a different registration software for the next event, the organizer may have to either build a new custom integration or deal with transferring data manually between the two systems (via spreadsheets, for example).

When sharing data, there must be clarity around how the data will be formatted in each system, ensuring that the data remains clean and consistent. As an example, one system might format dates as day/month/year. If the other system formats dates as month/day/year, major issues can ensue. Improperly formatted data can become a major hurdle on the path to a successful integration. The integration may not be in real time, and data may be synced on a fixed schedule instead. This may not seem like an issue leading up to an event but can cause issues as the event draws nearer. In one memorable situation, an event attendee upgraded her association membership so she could attend an exclusive event the next day.

However, this didn’t show up in her schedule. When she questioned it, the registration attendant told her that the data only synced every 24 hours, giving her no guarantee that her upgrade would sync in time for the event.

What’s an API?

API stands for application programming interfaces. An API is an interface that enables one software program to access information from another program. Essentially, the API acts as a communication portal. As an example, online booking tools use an API to connect with hotels and airlines, so the site can access and display the hotel and airline data to the user.

Are my technologies integrated with Fuzion by Freeman™?

Find your preferred solutions in our Partner Directory.

What if I don’t see my technology in the Fuzion Partner Directory?

Great question! We may already be in the process of adding them to the Fuzion partner ecosystem. If not, we’ll help get the conversation started. If you can’t find a certain technology in the partner directory, we recommend doing the following:

  • Submit the partner’s information here.
  • Contact your partner and let them know you’d like to see them in the Fuzion integration directory!
What happens once we decide to move forward with Fuzion by Freeman™?

We’ll walk you through a few of the following steps:

  1. Identify your event software partners in all categories. Learn more about the event tech categories here.
  2. Join a partner landscape call to review your current integration areas, identify areas of opportunity, and map out your dream state.
  3. Officially kick off your Fuzion by Freeman™ integration creation by committing to your preferred Fuzion partners.

Our Fuzion by Freeman™ team works with partners to onboard and take your integration live!