The ultimate dream for all marketers, show organizers and show operators is a suite of products that work together seamlessly, forming the backbone of a data-rich strategy. But that suite of products is an event tech unicorn. Instead, we have a number of products that work well for their individual purposes but don’t feed into a holistic solution that serves all, not just part, of an experience.
It’s all about creating a product ecosystem that acts as a foundation between digital solutions — a common language that allows them to talk to each other through APIs. Fuzion by Freeman is changing the game for how event professionals integrate their digital technology.
Increase operational efficiency by ensuring that all your digital technologies speak the same language.
Fuzion benefits for event organizers:
Make your digital solution instantly more valuable by connecting it to your client's technology ecosystem.
Fuzion benefits for members:
These founding members represent voices across many segments of the events industry — including registration, mobile apps, floor plan management, abstract management and housing — demonstrating their commitment to shaping the future of the industry.
There are hundreds of technology solutions out there that can help event organizers deliver engaging attendee experiences throughout the event life cycle. Instead of deciding which event tech products we want customers to use, we think you should have the flexibility and power to make the decisions that best support your events strategy. And we want to make that easier for you.
We’ll make sure your digital technology solutions are talking the same language, so you can plug-and-play whichever products enable you to tell the best story at your events.
This is the "operating system" of the Fuzion ecosystem. It's how we create new users and give them access to what they need. It's also where users can set up events and manage communications and alerts that will help drive a successful event.
To serve a high volume, velocity and variety of data, Fuzion has its own data warehouse for centralized storage and management. This warehouse stores all data in both structured and unstructured formats, applying intelligent data handling and normalization routines.
Well-documented, accessible data exchange protocols enforce our governance policy using automated validations and controls. Software development kits (SDKs) are available to assist developers with designing connections from their applications.
Members will have access to a robust set of APIs that cover the event technology spectrum and allow your digital technologies to speak the same language, boosting your organization's ability to give attendees an engaging experience while increasing your ROI.
The developer portal is accessible to all. Whether you are a certified member or just curious, you can search APIs from our API library and access first-class documentation, training and white papers that will provide you with a straightforward path to accomplishing your organization's integration goals.
Application certification is a requirement to participate as a member in our platform. Fuzion is intended as an "infrastructure as a service" offering to the event industry, and certification will focus on data exchange protocols that will expose the opportunity to build useful integrations to a wide network.
Data security before, during and after the event is of the utmost importance to all stakeholders. To help protect the confidentiality, integrity and availability of the data to the appropriate stakeholders, Fuzion will implement the latest, forward-looking security measures as indicated in our data governance policy.
If a cobbled-together system breaks, event organizers end up with multiple providers who cannot individually solve the problem. That puts them in the middle, while oftentimes attendees and exhibitors bear the brunt of the issue. Value is lost, and ROI can be heavily impacted. But an ecosystem can provide the peace of mind that comes with knowing you have one single point of contact should something happen to go wrong with your integrations, with resources dedicated to help diagnose the problem.
Fuzion-certified members are vetted by Freeman. We’re a collective that prides ourselves on the highest levels of operational excellence across every aspect of our business.
If you'll be attending one of these upcoming events, please reach out. We'd love to have a conversation.
Stay on top of industry tech trends with insights from our Chief Digital Officer, Richard Maranville.